In continuous quality improvement programs, surveys are essential to determine which of the following?

Surveys in continuous quality improvement programs are primarily used to determine customer needs. By collecting feedback directly from customers through surveys, organizations can understand their preferences, satisfaction levels, and areas for improvement. This information is crucial for ensuring that goods and services meet customer expectations and enhance overall quality. While effective management, performance standards, and population demographics are also important factors in quality improvement programs, surveys specifically focus on capturing customer perspectives and insights.